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  How does link building with Wikipedia work? Building links is hard. Google scrutinizes website backlink profiles more closely than ever, and it’s extremely important to operate within their guidelines lest your site gets penalized and you lose all of your traffic. In the race to get as many high quality backlinks as possible, many marketers and webmasters forget about Wikipedia. It’s definitely one of the most overlooked opportunities when it comes to building a strong backlink profile for your site. For the most part, Wikipedia adheres to a very strict set of editorial guidelines. Every fact, example, and comparison must be fact-checked and preferably supported or verified by external citations and content from across the web. The whole system is maintained by unpaid volunteer editors, too. And because Wikipedia is so enormously complex, the editors simply aren’t able to keep up with everything. That’s why they rely on the community to report broken links, inaccurate information...